Sydney, December 16th, 2019 – The East Coast Squash Academy is happy to announce it has signed its first corporate member, Ultimate Edge Communications a local boutique media consultancy.
 
The Academy has been proactively promoting squash across both the athletic and corporate communities with a focus on grass roots efforts to introduce as many new people to the sport while also rekindling the passion within former players.
 
Today’s announcement has been possible with the strategic vision of the East Coast Squash Academy’s, founder Aaron Frankcomb. Aaron was a professional squash player on the world tour and reached a top world ranking of #38. “We’re proud to welcome Ultimate Edge Communications as the first of many corporate members we seek to attract to the sport with this unique partnership” declares Frankcomb. “This is the result of the success of past corporate events that cater to the athletic interests as well team building and professional development of employees. We thought we should take it one step further and provide a corporate membership” adds Frankcomb.
 
The corporate membership covers all the costs and provides the equipment for staff members who can attend an unlimited number of small group classes at no cost, across the Academy’s multiple locations conveniently located within the Greater Sydney area.
 
More than just a staff membership, the partnership includes staging squash events that serve as team-building opportunities. The inaugural squash tournament staged just a few months ago began with an explanation of the rules of squash followed by a high-speed exhibition match to demonstrate how elite players make it look easy. With the basics of the game covered, team members then got on court and were fed balls to practice the basic strokes: The drive, volley and boast. Once minimum proficiency was established, a round-robin competition was staged for all team members to play each other to crown the first corporate champion – Evan Bohringer who now has bragging rights in the office for the next 12 months!
 
“Off the back of the success of the tournament, we wanted to explore other opportunities to provide more value for our employees” explains Aleisha McCall, Ultimate Edge Communications founder and CEO. “Squash is a very efficient way to burn calories and with the courts conveniently located in the city, our employees were keen to give it a go. This was also the ideal time with our renewed approach to employee wellbeing and empowerment to attract and retain the best staff” states McCall.
 

The East Coast Squash Academy stages a variety of corporate events for small teams, from a fun social afternoon to specific skill-based team building right up to the deliberate practice principles that uses squash as the metaphor for striving for excellence and success for the most committed teams.
If you’re looking for a fresh, new (different) reward, team-building or professional development program for your team, contact the Academy for all the details. The Academy can cater for companies of all sizes with across multiple locations throughout the Greater Sydney area.

Ultimate Edge Communications Pty Ltd
 
Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former international synchronised ice skating champion.
 
UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.
 
The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.
 
The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.
 
The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.
 
The last act builds to a crescendo by embracing leading-edge technologies including: artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.

Level 1, Suite 117/80 Elizabeth St, Sydney NSW 2000
info@UltimateEdgeCommunications.com.au
https://www.ultimateedgecommunications.com.au/
 
https://www.facebook.com/UltimateEdgeCommunications/
https://twitter.com/UltimateEdgeAUS
https://www.linkedin.com/company/ultimate-edge-communications/
 
 
________________________
East Coast Squash Academy
The East Coast Squash Academy was founded in 2013 when Aaron Frankcomb retired from the Professional Squash Tour, the East Coast Squash Academy set out to create a business model to expand the presence of squash within the Greater Sydney area squash centres.
 
Since inception, the Academy has produced some stellar results including: Attracting a handful of junior players with aspirations of going on the professional (PSA) tour.
 
Its junior program had the biggest contingent of players on the NSW Squash Junior ranking list, with players on the NSW junior state teams, Australian junior teams and Australian senior players. The Academy has developed several NSW and Australian Junior Champions. At its peak, the junior squash program boasted (pun intended!) over 500 children participating in weekly squads and training sessions. Memberships and participation in squads increased by 100% and 300% respectively and tournament registrations reached at an all-time high.
 
The Academy has been the home base to two full time senior players who reached career highs of top 240 in the world on the Men’s PSA Tour. Its best female professional reached a top world ranking of 130.
 
The Academy created great success building over 80 hours of services per week to grow the court utilisation and increase profits for clubs around the Greater Sydney Area. Since 2016, Energize Health and Fitness, Norths Fitness, Sydney CBD Squash Club and Manly joined the Academy followed by the Sydney Uni Sports & Fitness in 2018.
Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.EastCoastSquashAcademy.com.au
Facebook: East Coast Squash Academy
________________________
Aaron Frankcomb:
​Aaron Frankcomb was ranked in the top 100 professional squash players for 8 years, and for 4 of those years he was in the top 50, winning 4 PSA titles. He represented Australia at the 2010 Commonwealth Games, was a Junior Champion in all age groups including 2 times in the Under 19 category and holder of scholarships in the Tasmanian and Australian Institutes Of Sport. He now coaches professionally and remains Sydney’s top ranked squash player and is still considered within the top 5 players in Australia.
 
 
Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.AaronFrankcomb.com
Facebook: Aaron Frankcomb   

Check out the great article below from The New York Times explaining the insights of how Egyptian Squash has come to dominate over the past decade.  
​

https://www.nytimes.com/2019/11/01/sports/a-squash-mystery-in-egypt-is-there-something-in-the-nile.html?smid=nytcore-ios-share

​The XV11 Australian Masters Games will be held in Adelaide 5-12 October, 2019. The Australian Masters Games is Australia’s best multisport festival and is just as much a social event as it is a sports event. The Australian Masters Games is proudly sponsored by the South Australian Tourism Commission through Events South Australia.
 
There will be a fantastic line-up of entertainment planned for the Adelaide Convention Centre throughout the week. The Games provide an opportunity to party and enjoy the week away with mates while taking part in the sports activities on offer; and of course that includes SQUASH! There will be a wide variety of nightly entertainment and plenty of activities in and around Adelaide that will offer an incredible event experience for participants.
 
The opening ceremony on Saturday 5 October will start off with the amazing athlete march into the Adelaide Convention Centre where over 8,000 participants will be welcomed to the weeklong sport festival.

​There will be an array of musicians and bands to provide entertainment throughout the week. Check out the exciting line-up of entertainment that awaits you here.
 
Get your friends and playing partners together; don’t miss out on this week long festival where you have the opportunity to play squash during the day and party into the night!
 
David Koch, Sunrise co-host and Port Adelaide Football Club chairman, is headed to the Australian Masters Games this October and will be competing in the indoor rowing competition. If he can get going at 4 am to keep fit and active, what’s your excuse!

Squash Magazine By The Numbers.

​Have you ever wondered what level you’re playing at?

Sure your Matrix or SportyHQ ranking tells ONE story, but surely you’ll agree that it’s a one-dimensional perspective.

The folks at US Squash have created quite a simple system to ‘rank/rate’ players independently of a scoring system.

We’re looking at converting this into an equivalency table for our local ranking systems (Matrix & Sporty HQ).

In the meantime, you can have a look at some of the elements and get a sense of where you rate yourself.

https://www.ussquash.com/participate/rating-criteria/

We use these to guide our elite and high performance players. We push their limits in Short High Intensity Interval Training (SHIIT) Sessions  They can test what they learn in our Play To Win ‘round-robin’ style sessions and of course they take private lessons and private group lessons to improve faster.

Often, there is ONE THING that is holding you back - we work with players to eliminate THAT ONE THING so they can move onward and upward to the next one. That usually means they will start to beat their equally ranked friends, which is quite gratifying, especially if you’ve been playing them for a while and now you can get on top of them - and stay there!

Whatever your skill level, age or ambition - squash is a very technical game with never-ending challenges and rewards when you ascend to the ‘next level’ of performance!

​Marc Dussault and I just added our squash contributions to the bottle cap challenge… Click on the hyperlink to have a quick look.

IF you’re up to it, go ahead and do it and share it with us!

Let’s get more (social media) exposure for our great sport!

The squash bottle cap challenge is ON!

:-)

Sydney, 2 July 2019 – The East Coast Squash Academy partners with another outstanding squash supporter, the Sydney CBD Squash Club to make the sport of squash more accessible and visible to the community in the Sydney CBD.
 
The unique partnership and collaboration between The East Coast Squash Academy, spearheaded by professional squash player and former world #38 Aaron Frankcomb, and the Sydney CBD Squash Club brings some of Australia’s Top 100 professional players into Sydney’s CBD to play, inspire, support, and coach and mentor squash players across all levels.
 
With the signing of a three-year agreement, the East Coast Squash Academy combines with the Sydney CBD Squash Club to launch new activities and make the sport of squash more popular and accessible to broader audiences.
 
The many additional benefits of this partnership between Sydney CBD Squash Club and the East Coast Squash Academy beyond the interest of driving exposure and visibility within the sport include increasing the number of members, revenues, and providing more competition and fitness options to the local community.
 
“What a fantastic opportunity for the East Coast Squash Academy to join forces with another action-driven, ambitious, and professional organisation,” says Frankcomb, “to advance the sport of squash and to recruit new players. We’re looking to expand and grow together to increase awareness and develop more passion for squash.”
 
The Sydney CBD Squash Club’s president and the extended committee team member, Rodney Mangion, says: “We joined forces for the next three years with Aaron Frankcomb and the East Coast Squash Academy. Watching Aaron’s teachings in action and seeing how connected with and supportive he is of our members when coaching. We have no doubt we are in the best of hands.”
 
“Many people don’t realise that squash is an individual and a team sport, meaning if you have a buddy to play with then you can hit the ball, but if you don’t have a playing partner, you can join a training squad or small group class!” adds Frankcomb.
 
“We look forward to continue working together improving and expanding squash to  connect with a wider community of players to keeping this great game alive for those of all ages who are keen to getting involved with squash especially if it’s for the first time. And we want to get the younger generation involved as early as possible,” adds Mangion. 
 
“Let’s face it, without the great game of squash, Australia’s sporting landscape would never be complete. With this special partnership we will continue to expand our fantastic sport across the Sydney CBD community even more than ever!” declares Frankcomb.    


The East Coast Squash Academy
The East Coast Squash Academy was founded in 2013 when Aaron Frankcomb retired from the Professional Squash Tour. The East Coast Squash Academy set out to create a business model to expand the presence of squash within the Greater Sydney area squash centres.
 
Since inception, the Academy has produced some stellar results including attracting a handful of junior players with aspirations of going on the professional (PSA) tour.
 
Its junior program had the biggest contingent of players on the NSW Squash Junior ranking list, with players on the NSW junior state teams, Australian junior teams and Australian senior players. The Academy has developed several NSW and Australian Junior Champions. At its peak, the junior squash program boasted (pun intended!) over 500 children participating in weekly squads and training sessions. Memberships and participation in squads increased by 100% and 300% respectively, and tournament registrations reached an all-time high.
 
The East Coast Squash Academy has been the home base to two full-time senior players who reached career highs of top 240 in the world on the Men’s PSA Tour. Its best female professional reached a top world ranking of 111.
 
The Academy created magnificent success building over 90 hours of services per week to grow the court utilisation and increase profits for clubs around the Greater Sydney Area. Since 2016, Energize Health and Fitness, Norths Fitness, Sydney CBD Squash Club and Manly joined the Academy followed by the Sydney Uni Sports & Fitness in 2018.
Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.EastCoastSquashAcademy.com.au
Facebook: East Coast Squash Academy


Aaron Frankcomb:
Aaron Frankcomb was ranked in the top 100 professional squash players for 8 years, and for 4 of those years, he was in the top 50, winning 4 PSA titles. He represented Australia at the 2010 Commonwealth Games, was a Junior Champion in all age groups including 2 times in the Under 19 category and holder of scholarships in the Tasmanian and Australian Institutes of Sport. He now coaches professionally and remains Sydney’s top-ranked squash player and is still considered within the top 5 players in Australia.
 
Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.AaronFrankcomb.com
Facebook: Aaron Frankcomb   
 

Sydney CBD Squash Club:
Sydney CBD Squash Club hosts two of Australia’s most popular 2 wall glass squash competition courts built to international standard. The courts are the most utilised glass-courts in Australia, taking bookings from corporates and schools all across Sydney CBD. Sydney CBD Squash host the biggest corporate competition in Australia, The City Houses Corporate Competition with corporate competitions between the Commonwealth Bank, Westpac, National Australian Bank and other outstanding companies. The competition hosts the best players across NSW and Australia.
 
Contact details: Tel: 0401 653 917
Email: rodman@jamisonwholesale.com
Website: www.chsra.org.au/
Facebook: City Houses Squash Racquets Association
 

Sydney, June 7th 2019 – The East Coast Squash Academy organised another corporate team building event, this time for local boutique media consultancy Ultimate Edge Communications at Sydney University’s Sports and Aquatic Centre.
 
Sydney University has been proactively promoting squash within both the academic and local communities with a focus on grass roots efforts to introduce new people and students to the sport while also rekindling the passion within former players.
 
This has been possible with the partnership and collaboration of the East Coast Squash Academy, founded by professional squash player and former world #38 Aaron Frankcomb. “We are proud to have such a visionary collaborator in Sydney Uni” explains Frankcomb. “Programs and events like the one we just staged for Ultimate Edge Communications is the result of the on-going development of corporate events that cater to the athletic interests as well team building and professional development of employees.”
 
The corporate squash event begins with an explanation of the rules of squash followed by a high-speed exhibition match to demonstrate how elite make it look easy. With the basics of the game covered, team members then get on court and are fed balls to practice the basic strokes: The drive, volley and boast. Once minimum proficiency is established, a round-robin competition is staged for all team members to play each other to crown the corporate champion who’ll win bragging rights in the office for the next 12 months.

​“What I liked about this event is that the Academy took care of everything” declares Aleisha McCall, Ultimate Edge Communications founder and CEO. “The courts were reserved for us, with enough coaches to demonstrate proper technique and feed people so they can have fun hitting balls. Excellent catering and great trophies were special touches that made this the ultimate social afternoon to have fun and reward our team.”
 
This year’s inaugural champion Evan Bohringer said “I haven’t been on a squash court in almost 10 years and this was a fun way to get back on court.” First-time squashie and winner of the best attitude award, Gemma Giam declared “What I like about squash is that we get to hit (or miss) a lot more balls, whereas with tennis for example, most of the time is lost picking up balls.”
 
The Academy stages a variety of corporate events for small teams, from a fun social afternoon to specific skill-based team building right up to the deliberate practice principles that uses squash as the metaphor for striving for excellence and success for the most committed teams.
 
If you’re looking for a fresh, new (different) reward, team-building or professional development program for your team, contact the Academy for all the details. The Academy can easily cater for groups of 6 to 30 across multiple locations throughout the Greater Sydney area.

ltimate Edge Communications Pty Ltd
 
Ultimate Edge Communications was founded in 2014 as a boutique media consultancy to provide high growth brands with media buying, creative production and marketing automation & intelligence services by pioneering cutting edge technology with a highly enthusiastic team.
 
Contact details: 0402 368 785
Email: info@UltimateEdgeCommunications.com.au
Website: https://www.ultimateedgecommunications.com.au
Facebook: Ultimate Edge Communications
 
                                                              
Sydney Uni Sport and Fitness
Sydney Uni Sport and Fitness is the leading provider of university-based sport, fitness and recreation services in the Asia-Pacific region. The organisation traces its beginnings to January 1, 2003 when The Sydney University Sports Union and the Sydney University Women’s Sports Association amalgamated to form Australia’s premier tertiary sporting body. The organisation was renamed in 2008 as Sydney Uni Sport and Fitness.

Sydney Uni Sport and Fitness now manages and administers over 47 sport and recreation clubs. It also organises sporting and recreation events and offers a comprehensive range of sporting facilities to students and the wider Sydney community. It has produced more Australian representatives and won more major competitions than any other club. Consequently, it continues to be an influential body in the sporting domain.

In 2015, The University of Sydney was named Overall Australian University Sport Champions for the second year in a row. In the same year, the Football Club won yet another Club Championship a Colts Championship, the American Football Club won their premiership, Sydney Uni Women's Australian Rules Football Club were Division One Champions, Sydney Uni Women's Hockey were premiers, and numerous other teams triumphed victoriously. 

Contact details: Tel: (02) 9351 4982
Email: nmrc@sport.usyd.edu.au 
Website: https://www.susf.com.au/
Facebook: Sydney Uni Sport & Fitness
 

East Coast Squash Academy
The East Coast Squash Academy was founded in 2013 when Aaron Frankcomb retired from the Professional Squash Tour, the East Coast Squash Academy set out to create a business model to expand the presence of squash within the Greater Sydney area squash centres.
 
Since inception, the Academy has produced some stellar results including: Attracting a handful of junior players with aspirations of going on the professional (PSA) tour.
 
Its junior program had the biggest contingent of players on the NSW Squash Junior ranking list, with players on the NSW junior state teams, Australian junior teams and Australian senior players. The Academy has developed several NSW and Australian Junior Champions. At its peak, the junior squash program boasted (pun intended!) over 500 children participating in weekly squads and training sessions. Memberships and participation in squads increased by 100% and 300% respectively and tournament registrations reached at an all-time high.
 
The Academy has been the home base to two full time senior players who reached career highs of top 240 in the world on the Men’s PSA Tour. Its best female professional reached a top world ranking of 130.
 
The Academy created great success building over 80 hours of services per week to grow the court utilisation and increase profits for clubs around the Greater Sydney Area. Since 2016, Energize Health and Fitness, Norths Fitness, Sydney CBD Squash Club and Manly joined the Academy followed by the Sydney Uni Sport & Fitness in 2018.

Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.EastCoastSquashAcademy.com.au
Facebook: East Coast Squash Academy 

Squash Magazine has published the top all-time unbroken streak ranked in the World Top Ten. Some very impressive statistics!